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How to Explode Your Database Marketing And Back-End Sales To Increase Your Bottom Line Profits

by: Charles Longsworth

Copyright 2004 Internet Business Automation

Set up multiple simultaneous marketing campaigns with database marketing automation email software that get results exploding your internet business marketing while growing multiple optin lists, prospects consistent follow, increasing Back End Sales, and bottom line profits.

When you don�t follow up your prospects or customers with additional information, you are allowing valuable customers and prospects to skip from your grasp, go to your competitors, and satisfied their needs, at the expense of what should have been you�re your profits.

Those are customers that may have been very interested in your products, but simply lost your information, or were too busy when your information was sent. Some customers will purposely wait to see if you find them important enough to follow-up their inquiries. When they don�t receive a follow up message, they take their business elsewhere.

I don�t know about you, but just about everyone doing business on the Net been in that position, because of failing to automate their follow up. Though it�s been found that customer follow up at preset times with pre-written messages, dramatically increases sales.

The exception, those who automated their marketing campaigns, their list and database management, and automated their follow up with personalized email marketing software; and, they dramatically increased their back end sales and bottom line profits.

But, just as important as the increase of sales and profits, is the time saving features of marketing automation, as is the case with email marketing, the single most important aspect of database marketing and back end sales.

Other benefits of doing internet business with email marketing automation is the ability to follow up with prospects, while following through collecting leads, prospects, and customers email addresses and personal data, from a target market; growing an opt-in list of subscribers, managing multiple lists as a list server, and setting up multiple marketing campaigns with unlimited autoresponders.

Regardless of the spam problems of these days, email still remains most effective medium for:

� Keeping customers posted on new products and specials
� Ongoing personalized dialogue with website visitors
� Proactively getting customer satisfaction and testimonials
� Prospects follow up and requesting more information
� Keeping track of all contacts and email communication
� Introducing new products to your contact database
� Motivating and training your employees and associates
� Educating your customers and prospects

And the list could go on and on with no other limitation than the marketer�s creativity and imagination, or the email marketing automation software he�s using to automate his customers follow up.
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Automated prospect follow up is the solution to selling more on the Internet, and specifically, for more back end sales. There is a wide range of email marketing automation software on the market now a days, some more sophisticated, easier to use, and more expensive than others.

To make a good selection of the wide range of available choices, there�s a minimum of features you must consider.
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From the marketing stand point the minimum features would be: automated database management and list server for multiple list management; manage and track, import and export, contact data from-and-to its database; and multiple autoresponders for sequential follow-up.

As important, is the ability of data merge for personalized email to potential customers, prospects, newsletters subscribers, clients, colleagues, organization members, affiliate or associates, and network marketing downlines; and, automated add and remove contact data from its database.

Other than the above, the software should allow for the seamless input of prospects on the front end, and when they come out the other end, they have all the information they need to make an intelligent decision to buy, to join an affiliate program, or sign up to a Network Marketing downline.

From the technical point of view, the software should feature: the capacity to operate sending email through your regular ISP server, or through its own integrated mail server to by pass your ISP servers, and avoid using up its band width - this is a must feature if you have a list of more than 1000 contacts.

Other important technical features for the email marketing software of your choice would be, the capacity of sending email through multiple simultaneous threads (at least 10 threads), at a sending average rate of 15 emails per thread; and an email address verifier, to verify new contacts email addresses and keeping your list clean from those entering a fake email address only to download your bonus.

Finally, the email software must have the capacity to handle the entire user unknown, undeliverable, and bounce back messages. This feature is very important to keep a clean list, and avoid being filtered by the ISP�s servers as Spam, because of too many undeliverable taking up their band width.

With an email marketing and database management software with all the above features, a Marketer or internet business operator you can set up, operate, and manage multiple programs, multiple marketing campaigns; and, also running multiple special offers, simultaneously and effortlessly.

For Netprenuers with an affiliate program, or into network marketing, this kind of software can help training associates, affiliates, and downlines, via email, on subjects such as distributor handbooks, marketing materials, or instructions for a quick jump start.

Finally, if you�re an e-publisher, this software provide the capacity for multiple broadcasting of newsletter or ezines; as well as to automatically submit article to hundreds of ezines editors at once..

Automated email and database management automation could afford business owners and marketers the means to capitalize on the full power of the internet, by consistently following up on customers, prospects, affiliates, and downlines; and, launching multiple and simultaneous marketing campaigns, while dramatically increasing their back end sales and bottom line profits.

Email marketing automation generates interest, traffic, and sales for an online business; and, its just amazing the amount of work and time that it saves. I cannot imagine someone marketing or doing business on the internet without email marketing automation software like this.

About the author:
About the Author.
Dr. Charles Longsworth, Ph.D., a consultant on marketing automation systems that works, and publisher of �Automation Gazette� his official voice since 2000. For free consultation visit
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