Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sundanese Sundanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu

 

 

Article Navigation

Back To Main Page

 

Click Here for more articles
Google
The 7 -- no 8 -- Deadly Sins Of Marketing
by: Toli Cefail
Most of us have heard of the 7 deadly sins: Vanity, Anger, Envy, Lust, Greed, Sloth & Gluttony. But did you know that these could be applied to marketing? In fact learning how these sins can negatively affect your marketing can be a great help.

We've also come up with an 8th sin, that is, in our belief, as big a sin as the other 7. We're saving this one for last. Over the next few weeks, we'll cover each of the 8 deadly sins and how they can kill your marketing and your company.

Deadly Marketing Sin #1 - Vanity

Vanity, one of the more seemingly subtle of the 7 deadly sins, is particularly dangerous when you're marketing a product or service.


One of the worst things a company can do is produce what we call “the vanity ad”. The main area where vanity rears its ugly head in the marketing arena is the vanity ad. These are TV commercials, print or other ads that are made mainly to appeal to the egos of the company owners. These ads have nothing to do with the consumer. They're not designed to appeal to any target market or to sell the product.

For example: Maybe the owner of the company likes Harley's. So their ad agency makes an ad with hogs everywhere. But the client is selling lipstick (or coffee cake or soda or anything but a motor cycle).

The executives and ad agency folks sit around the conference table smiling & clapping. It's a hit! With who? With the corporate execs. After all, that's who pays the bills right? Wrong. The customer pays the bills. And if your ad doesn't sell them, they won't pay.

So stay away from vanity ads & vanity campaigns & stick to what will appeal to your customers.

Toli Cefail

Toli Cefail is a veteran marketer for more than two decades. She is currently a principle of the leading online marketing firm In Touch Media Group (www.intouchmediagroup.com>). For more marketing tips visit her personal marketing blog at (www.MarketingExpertsNews.com).



About the author:
www.marketingexpertsnews.com


Circulated by Article Emporium

 


©2005 - All Rights Reserved

JV Blogs Visit free hit counter